Method Marketing

 From the desk of
Denny Hatch

Dear Colleague,

Method Marketing is the business of acquiring customers (or, if you are a charity, acquiring donors) and continually delighting them.

This is not "customer satisfaction" nor "customer retention." The operable phrase for the coming century is "customer delight." Underpromise and overdeliver.

For, if you don’t delight your customers, somebody else will; whereupon they will no longer be your customers.

Method Marketers do not satisfy customer needs. They create wants--and go on to create better wants.

Yes, I want you to buy my book, Method Marketing.

I also want to help make you rich beyond the dreams of avarice.

Welcome!
Denny Hatch
Denny Hatch
Denny Hatch Associates, Inc.
310 Gaskill Street
Philadelphia, PA 19147
(215) 627-9103; fax: (215) 627-6610
dennyhatch@yahoo.com